時(shí)尚與“愛情經(jīng)濟(jì)”相結(jié)合，婚尚巨頭嘉豪集團(tuán)將重塑全球結(jié)婚產(chǎn)業(yè)

我們不僅僅是在舉辦婚禮，更是在為中國的年輕人創(chuàng)造幻想和夢想，讓他們夢想成真。

2019年4月19日，美通社報(bào)道：近日，上海嘉豪國際控股(以下簡稱“嘉豪集團(tuán)”)董事長投資的格樂利雅（中國）藝術(shù)中心，在上海舉辦了2019年度最盛大的一場海島婚禮節(jié)，流行歌手、商界領(lǐng)袖和時(shí)尚名人齊聚一堂，和10000多萬年輕觀眾共同見證。

作為中國婚慶行業(yè)的領(lǐng)軍企業(yè)，嘉豪集團(tuán)涉足了一系列與文化、時(shí)尚相關(guān)的領(lǐng)域，較之傳統(tǒng)，大大增強(qiáng)了品牌對年輕人的吸引力。

“我們不僅僅是在舉辦婚禮，更是在為中國的年輕人創(chuàng)造幻想和夢想，讓他們夢想成真。通過浪漫的幻想，年輕人展示了他們的審美價(jià)值和生活方式的選擇”，Allen Shi說。

年輕、熱情、有遠(yuǎn)見的Allen Shi（施嘉豪），被譽(yù)為“中國婚尚教父”。他充分利用了中國對西式浪漫的日益增長的需求，并為之注入了創(chuàng)新和大膽的活力。為了讓婚禮更個(gè)性化、更特別、更難忘，Allen Shi周游世界，了解了全球婚嫁行業(yè)，并從中得到很大啟發(fā)。嘉豪集團(tuán)制作的婚禮產(chǎn)品，包括婚紗照的拍攝，都是以異國情調(diào)為背景，趣味十足、量身定制、國際一流的。

其婚嫁服務(wù)，尤其是婚紗攝影，以高端消費(fèi)者為目標(biāo)，從發(fā)型師、化妝師、造型師、攝影師、拍攝背景、彩妝產(chǎn)品、配飾等每一個(gè)細(xì)節(jié)都達(dá)到了頂級水準(zhǔn)。為了更好的實(shí)現(xiàn)這一目標(biāo)，嘉豪集團(tuán)與包括瑞士蕭邦(Chopard)和周仰杰(Jimmy Choo)在內(nèi)的全球眾多奢侈品牌進(jìn)行了合作。

在新技術(shù)的幫助下，嘉豪集團(tuán)為創(chuàng)造了獨(dú)特的沉浸式婚禮體驗(yàn)。隨著4D多媒體技術(shù)帶來的區(qū)位變化，在巴黎舉行慶典，在夏威夷舉辦晚宴的夢想，都在格樂利雅成為現(xiàn)實(shí)。格樂利雅（中國）藝術(shù)中心是中國首家提供海島主題婚禮服務(wù)的創(chuàng)意機(jī)構(gòu)，在園區(qū)建造了真實(shí)的關(guān)島圣尼古拉婚禮教堂，據(jù)說是世界上最受歡迎的婚禮目的地之一。它還提供一站式婚禮服務(wù)，包括游艇派對。

Allen Shi稱他們所從事的行業(yè)為“幸福產(chǎn)業(yè)”。2018年，澳大利亞導(dǎo)演奧利維亞·馬丁-麥圭爾(Olivia Martin-McGuire)拍攝了一部關(guān)于中國婚紗照行業(yè)的紀(jì)錄片，名為《中國之愛》(China Love)。Allen Shi在這部紀(jì)錄片中扮演了行業(yè)的主要角色，因?yàn)樗龅牟粌H僅是重塑行業(yè)，而是創(chuàng)造了一個(gè)新的行業(yè)。對于Allen Shi來說，婚紗攝影只是“幸福產(chǎn)業(yè)”的一部分，幸福產(chǎn)業(yè)是一個(gè)提供產(chǎn)品和服務(wù)的整體產(chǎn)業(yè)鏈，滿足所有與婚禮相關(guān)的需求。

借助蓬勃發(fā)展的“愛情經(jīng)濟(jì)”，Allen Shi和他的公司致力于在全球范圍內(nèi)拓展業(yè)務(wù)，創(chuàng)造美妙的婚禮體驗(yàn)，與世界各地的人們分享人生中最重要的時(shí)刻?！拔覀兿Ｍ藗兡苡幸粋€(gè)屬于自己的浪漫婚禮，那是我們的夢想。”Allen Shi表示，要使該集團(tuán)的“幸福產(chǎn)業(yè)”成為全球性產(chǎn)業(yè)，一個(gè)關(guān)鍵因素是人才培養(yǎng)。該集團(tuán)一直在尋求與全球各地機(jī)構(gòu)建立合作關(guān)系，在攝影、服裝設(shè)計(jì)等領(lǐng)域?qū)ｉT為婚禮行業(yè)設(shè)立項(xiàng)目。“借鑒制作時(shí)裝秀和奢華生活活動的經(jīng)驗(yàn)，我們希望更多有創(chuàng)意和專業(yè)的人才能給傳統(tǒng)的婚嫁行業(yè)帶來新的活力。從這一點(diǎn)出發(fā)，我們正在為婚嫁行業(yè)打造一種‘生態(tài)’?！彼f。

嘉豪集團(tuán)的品牌組合包括許多婚嫁工作室，如來自韓國的韓國藝匠工作室。集團(tuán)在世界各地設(shè)立了多家實(shí)體店，提供獨(dú)特、一流的婚禮服務(wù)。

關(guān)于嘉豪集團(tuán)

2008年，Allen Shi在上海創(chuàng)立嘉豪集團(tuán)，以重塑婚慶產(chǎn)業(yè)為愿景，致力于全球文化產(chǎn)業(yè)的發(fā)展。目前，公司業(yè)務(wù)涉及文化、時(shí)尚、教育、婚紗照、婚紗禮服、珠寶、酒店、金融和工業(yè)地產(chǎn)等多個(gè)領(lǐng)域，已建立了結(jié)婚產(chǎn)業(yè)鏈，并一直在全球擴(kuò)張業(yè)務(wù)。

采訪原文：

SHANGHAI, April 19，2019 /PRNewswire/ — Galleria Art Center, The Jiahao Group’s (“the Group”) most renowned wedding club, recently held its 2019 annual gala in Shanghai. Popular singers, veteran actors, business leaders and fashion celebrities gathered together to put on a fantastic show for the young audience.

A leading player of the wedding industry in China, the Jiahao Group has tapped into a range of sectors related to culture and fashion, enhancing the brand’s appeal to young people.

“We are not merely making weddings happen. We are creating fantasies and dreams for the young in China and making their dreams come true. Through romantic fantasies, young people show their aesthetic values and lifestyle choices,” said Allen Shi, Founder and Chairman of The Jiahao Group.

The young, passionate and visionary Allen Shi has been dubbed “the Godfather of China’s wedding industry.” He has tapped into the growing demand for western-style romance in China and brought innovative and bold energy to it. To make weddings more personal, special and unforgettable, Allen Shi has travelled around the world to learn about the wedding industry and returned very inspired. The entire wedding experience produced by The Jiahao Group, including the pre-wedding photo shoots, is fun, tailor-made, topnotch and set in an exotic background.

Aimed at high-end consumers, its wedding services, especially pre-wedding photography, are delivered with top standards in every detail, including hair and makeup artists, stylists, photographers, shooting backgrounds, cosmetic products and accessories. To achieve that, The Jiahao Group has cooperated with a wide range of luxury brands around the world, including Chopard and Jimmy Choo.

Aided by new technologies, The Jiahao Group provides unique and immersive experience for weddings. With location changes brought through 4D multimedia technology, the dream of having ceremony in Paris and dinner party in Hawaii comes true. The Galleria Arts Center is the the creator in China that offers island-themed wedding services. The Galleria Arts Center creates an authentic presentation of the St. Laguna Chapel in Guam, one of the most popular wedding destinations in the world. It also offers one-stop services including yacht parties and ceremonies at musical halls.

Allen Shi calls the business they are involved in “the “happiness industry.” In 2018, Australian filmmaker Olivia Martin-McGuire made a documentary about the pre-wedding photo shooting industry in China, titled China Love. Shi Allen is featured as a major player of the industry in the documentary, as what he has done is not merely reshaping the industry but creating a new one. For AllenShi, pre-wedding photography is just part of the “happiness industry,” which is a holistic industrial chain providing products and services appealing to all the needs related to a wedding.

Tapping into the booming “l(fā)ove economy,” AllenShi and his company are committed to expanding their business across the global landscape, creating fantastic wedding experiences and sharing the most important moment of one’s life with people around the world. “We hope people can have a romantic wedding of their own. That’s our dream,” said AllenShi. A crucial part of making the Group’s “happiness industry” a global one, according to AllenShi, is talent nurturing. The Group has been seeking partnerships with institutions across the globe to set up programs specifically for the wedding industry in the areas of photography, costume design and others. “We hope that more creative and professional talent will bring new energy to the traditional wedding industry, drawing on the experience of creating fashion shows and luxury lifestyle events. Starting with that, we are building an ‘ecology’ for the wedding industry,” said Allen.Shi.

The Jiahao Group’s brand portfolio includes many wedding studios such as the Artiz Studio from Korea. The Group has set up many physical stores around the world, offering unique and top-notch wedding services.

About The Jiahao Group?

Founded in 2008 in Shanghai by Allen Shi, The Jiahao Group is committed to the development of global cultural industry with the vision of reshaping the wedding industry. It is now engaged in a range of businesses, including the cultural and fashion sector, education, pre-wedding photography, wedding dresses, jewelry, hospitality, finance and industrial properties. The Group has built an industrial chain and has been expanding its business across the globe.

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